Agency owner since 2008
Youssef Hodaigui: SEO since 2004. I write about what still works.
Founder of Mindflow Marketing. Clients deal with me directly, and I publish what I learn, without the hype.
2004
First SEO work
2008
Founded own agency
Charlotte
Where the first agency started
Mindflow
The agency I run today
About
I started doing SEO in 2004, when it was mostly guesswork and patience. In 2008 I opened my own agency. Mindflow Marketing is what that became.
The work has changed: search is now answered by AI as well as by ten blue links. The job hasn't: help a business be found, be trusted, and be the only choice. That's what I write about here.
The longer story →Writing
All writingQuestions
- Who is Youssef Hodaigui?
- Youssef Hodaigui is the founder of Mindflow Marketing. He has done SEO since 2004 and has run his own agency since 2008, starting with Impact Web Design in Charlotte, North Carolina. Mindflow is built for home-service companies and contractors. About Youssef →
- Is Youssef El Hodaigui the same person as Youssef Hodaigui?
- Yes. Youssef El Hodaigui is his full name, and it is the name on the sites he built from 2004. It is also written Youssef El Houdaigui.
- What is Mindflow Marketing?
- Mindflow Marketing is the agency Youssef runs today: search-led marketing for home-service companies and contractors. It is the same agency he started in 2008 as Impact Web Design. It was incorporated as Web Stormz LLC in South Carolina in 2011, ran as Effectus360, and moved to Florida as Mindflow Marketing LLC in 2020. mindflowmarketing.com ↗
- How long has Youssef Hodaigui done SEO?
- Since 2004. Sites he built that year are still in the Wayback Machine, with his credit line in the footer. The 2004 record →
- What else has he built?
- He was CTO and co-founder of uServia, a marketplace app, from 2014 to 2016, and a partner and product manager at iSolveIT from 2013 to 2014. He is also a co-founder of EarningPath.ai, an AI-skills learning platform, and owns WallBlog. Companies and projects →
- What does he write about?
- How businesses get found in search and AI answers. His research is published on Mindflow Marketing under his name, including a 50-metro study of whether AI answers (the OpenAI API with web search) name the businesses at the top of Google Maps. His essays are on this site, and Field Notes is the newsletter. All writing →
- Can he guarantee rankings or a mention in AI answers?
- No. No one can guarantee a place on Google or in an AI answer. What he publishes is what he finds, with the source and date next to every number.
- How do I work with him?
- For your business, go through Mindflow Marketing. For a talk, panel or podcast, use the contact page and include the event or show link. Work with me →
Work with me
For your business: Mindflow Marketing
The agency I run today. Search-led marketing for home-service companies and contractors.
Visit Mindflow ↗Speaking & podcasts
For your audience: a straight talk on search
Plain answers on SEO and AI search, from someone who has done SEO since 2004.
Invite me